Camera One

Sonic Identity for Camera One, production company.

Motion - Driss Elmeloud

After much research and testing, it turned out that their first film was "F" for Fairbanks, starring Patrick Dewaere, a film that was very close to their hearts. So took the beginning of the film's theme and the music composed by Patrick Dewaere, the first three notes, and then the evolution takes a more modern, evolving and cinematic direction. The rise of the orchestra suggests that something is about to be told, like a fantastic story where anything is possible and imaginable. In one of the versions, I had included whispers that would have been spatialized behind (the sound identity is played in 5.1 in cinemas) so that spectators would turn around in the room, thinking that someone was whispering something to them, which would have helped even more with brand memorization.

The sound design is rather classic, but still recalls the nostalgia of the cinema (old tape sound, super 8 camera sounds, zooms).

Overall, the sound identity is intended to represent the point of convergence between the cinema of the past and modern cinema.